3 Comments

Conclusion: Virality Is a Bonus, Not a Goal

I love this! You’re spot on. Focussing on what we want the result to be always leads to disappointment. It’s better to just make your work the best it can be.

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PS have you seen the AI generated video of the photo meme you used as your cover? It’s pretty cool.

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LOL. No, I haven't. Given it's an endless meme, I'll have to look it up now.

I'd tweak what you said yesterday slightly, I do think goals are important, but that goal isn't "going viral." Though we should learn and use as many techniques as possible to give ourselves maximum possible reach. Even then, yep, make it the best it can be and write for people -- those remain the foundation for success regardless.

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