Newsletter-in-a-Box

Bryant Duhon
May 07, 2024
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This is the easiest way for you to launch a powerful email newsletter that connects your customers with you. Everything. Done for you.

The inbox is the new home page. Are you part of your customers’ – and potential customers’ – digital routine?

You know email marketing is essential, but creating a high-impact newsletter takes serious time and effort.

Let me handle the heavy lifting needed to launch your newsletter the right way from day one.

With the Newsletter-in-a-Box Package, I will work with you to conceive and create your first newsletter. Included in Newsletter-in-a-Box:

  • Newsletter Strategy & Planning

  • Simple, Clean, and Modern Newsletter Template Design

  • Email Platform Setup & Integration

  • Email Platform Walkthrough/Training to Take Over Long-Term

  • Topic Ideas For Your Next 12 Issues

Don’t want to do it yourself? We can continue to work together to use your newsletter to bring your customers closer to your business.

Here’s how it works:

  1. Week 1

    a. Strategy conversation to identify your goals and potential hot topics

    b. Your content mix. Original content? Curated news? A combination? We’ll identify what will work best for your audience.

  2. Week 2 – 3

    a. Logistics and set up – I’ll handle the dozens of steps needed to get your newsletter ready to shine

    b. Platform selection, template, subscriber list, calls to action to subscribe, and more are included here.

  3. Week 4

    a. Your first newsletter!

    b. Wrap up workshop

This is the least stressful email newsletter you’ll ever create! I will work closely with you to craft an engaging newsletter tailored to your brand and audience. No more guesswork, technical headaches, or reinventing the wheel.

In just a few weeks, you'll have a professionally produced newsletter ready to nurture leads through your funnel and delight your customers. And you'll be equipped with the tools and knowledge to continue publishing and optimizing moving forward.

Don't let the opportunity to build on today’s most important marketing channel slip through the cracks any longer. An email newsletter is one of the most powerful assets for any business, and the Newsletter-in-a-Box Package is your first-class ticket to getting started on the right foot.

Ditch the hassle and invest in making an impact from Day 1 with your brand-new newsletter. Secure your limited-time launch pricing now before slots fill up!

The first 5 folks who sign up will receive the introductory price of $1,000.

Ready to go?

Grab a 30-minute spot here for a conversation. I look forward to working with you!

Need more convincing? Read on for why me and why you should do a newsletter!

Why Work With Me?

  1. 30 years of publishing experience – from a print magazine to videos.

  2. I’ve been in the newsletter game for my entire career. I have 27 years of newsletter experience. My first professional responsibility was to write, design, and send a newsletter called DOC.1. It was delivered via fax – email was the “new” deliver method, which we charged extra for!

  3. I understand newsletters on multiple levels: as an editor, as a writer, as a content marketer. This unique perspective helps me dig into what YOUR newsletter needs to be.

  4. I LOVE newsletters.

  5. I believe in the power of a well-written newsletter to become an essential tool in your marketing toolbox.

You can read a little more about me, and Spikey Katfish, here.

5 Reasons You Should Create a Newsletter:

  1. Build an Owned Audience: A newsletter allows you to build a direct relationship with your audience and own that connection, rather than relying solely on rented platforms like social media.

  2. Nurture Leads and Drive Sales: Newsletters are a powerful tool for nurturing leads and driving sales by consistently delivering valuable content and offers to your subscriber base.

  3. Increase Brand Awareness and Authority: A well-crafted newsletter helps to increase brand awareness, establish your business as an authority in your industry, and keep your brand top-of-mind with your audience.

  4. Cost-Effective Marketing: Compared to many other marketing channels, email newsletters are highly cost-effective, especially for SMBs with limited budgets.

  5. Measurable Results: With robust analytics, you can track key metrics like open rates, click-through rates, and conversions, allowing you to continually optimize your newsletter for better performance.

5 Reasons You (Probably) Aren’t Doing a Newsletter (Yet):

  1. Lack of Time and Resources: Creating and maintaining a high-quality newsletter requires dedicated time and resources, which can be a challenge for small businesses with limited staff.

  2. Struggle with Content Creation: Some SMBs struggle to consistently produce valuable, engaging content for a newsletter, leading them to abandon the effort.

  3. Concerns about Spam and Regulations: There are concerns and misconceptions around spam laws and regulations, which can discourage some SMBs from pursuing email marketing.

  4. Prioritizing Other Marketing Channels: With limited budgets, some SMBs choose to prioritize other marketing channels like social media or paid advertising over email newsletters.

  5. Difficulty Building and Maintaining a Subscriber List: Building and maintaining a high-quality subscriber list can be challenging for SMBs, especially in the early stages.

5 Newsletter ROIs

Email continues to provide tremendous marketing ROI. These are five of the most common ROIs of newsletter marketing:

  1. Increased Website Traffic and Lead Generation: By including links and calls-to-action in your newsletter, you can drive more traffic to your website and generate more leads for your business.

  2. Improved Customer Retention and Loyalty: Newsletters help to keep your brand top-of-mind with customers, improving retention and encouraging repeat business.

  3. Boosted Sales and Revenue: By promoting products, services, and special offers in your newsletter, you can directly drive sales and increase revenue for your business.

  4. Enhanced Brand Awareness and Authority: Consistently delivering valuable content through your newsletter can increase brand awareness and establish your business as an authority in your industry.

  5. Reduced Marketing Costs: As a cost-effective marketing channel, newsletters can help SMBs reduce their overall marketing costs while still achieving strong results.

If you’ve made it to the bottom, you must be at least a little curious. Let’s talk. The worst outcome is a pleasant conversation! The best? A newsletter that puts you head and shoulders above your competition!