Archive - Simply Useful Marketing

Fired at Christmas: It Sucked. It Took Me 8 Years to Acknowledge That

8 Personal and professional lessons learned as the VP of Content at a marketing agency with a flawed-from-the-beginning business model.

Dec 23 •

Gone Fishin' With Content Marketing

These two images have taken up space in my brain for the past 12 years. Together, they can help you land all the fish you need to grow.

Dec 20 •

PSA for Marketers Using LinkedIn: A Handful of Tips

Inspired by seeing a half-successful content marketing effort on LinkedIn. I had made the same mistake in the past. Seeing someone else make it made me…

Dec 19 •

Stop Trying to Please Everyone With Your Marketing or You'll Go Insane (and Fail Anyway)

Trying to please everyone is a sucker’s game. Have an opinion. Don’t pander. Do your best.

Dec 6 •

Best Time to Start Content Marketing? Last Year. Second Best Time? Now.

There's always a chance to begin marketing in earnest and catch up with the competition. But why wait? Start walking - and writing - now.

Dec 5 •

9 Unexpected Content Creation Lessons for Any Business From a Year of Taco Tuesdays

What happens when you have your kids over for a year of tacos? Delicious food, unexpected combinations, Daddy-daughter time, and, why you're here…

Dec 5 •

November 2024

Struggling to Hit "Post"? 8 Simple Tips Based On 30 Years of Publishing Content

You have things to say that the world wants to hear. These 8 mental shifts will help you get over the fear of posting.

Nov 26 •

Believing the "Content Is Easy" Lie Will Kill Your Writing and Marketing

I keep getting "AI makes writing easy" and "Writing is easy" ads in my various social feeds. These liars are full of shit. Ignore them.

Nov 14 •

When the Content Marketer Is His Own Worst Client: 7 Stupid Things (at Least) I've Done

We've all heard the proverb "the cobbler's children have no shoes." That'd be me with my content strategy. I've been focused on doing the right thing…

Nov 9 •

October 2024

3 Tips to Chase Content Marketing Success Like Jason Chases Clueless Teenagers

There's no need to sprint or even walk very fast as long as you're persistent.

Oct 31 •

Going Viral Isn’t a Strategy; It’s a Fluke: Here’s What Really Works

Everyone wants a quick fix and instant success, but building a library of valuable, useful content is the smart (and only) path that works for content…

Oct 22 •

The Gatekeepers Are Gone: What That Means for Content Marketing

Social media dismantled traditional gatekeepers. Now we face a new challenge: navigating the digital platforms that simultaneously enable and restrict…

Oct 21 •

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